The Value Potential Index: Unlocking $432 Billion in Business Growth

Australian businesses hold enormous untapped value.

The latest Value Potential Index (VPI) Report – Australia, Q1 2025 reveals that while the total value of privately owned businesses sits at $1.437 trillion, there is still $432 billion in unrealised potential waiting to be unlocked—an average of $182,000 per business.

For advisers and business owners, this represents a major opportunity: to bridge the “value gap” and turn hidden potential into measurable growth and stronger exit outcomes.

What You’ll Learn in the Report

📊 Q1 2025 market trends: insights into ASX performance, GDP, inflation, and employment
💡 Where the value lies: which factors drive the gap between current and potential value
🔍 Practical guidance: how advisers and owners can use the VPI to prioritise improvements
📈 Actionable opportunities: strategies to strengthen profitability, reduce risk, and boost multiples

Why the VPI Matters

The VPI is built on 13 years of data and over 800 business valuations, combining economic indicators, industry benchmarks, and business performance metrics.

It’s more than a report—it’s a decision-making tool to help:

• Identify gaps holding businesses back
• Prioritise actions that have the biggest impact on value
• Build smarter succession, exit, and growth strategies

📥 Get the Q1 2025 VPI Report
Understand where Australian businesses stand today—and where they could go tomorrow.